Augmented Reality (AR) is a technology that blends virtual reality with the real world. AR adds digital elements to the user’s view of the world, either through a screen or a direct view of the real world.

AR has many potential uses, from education to entertainment. It is already being used in some industrial and medical applications, and is expected to become more common in the years to come.

There are two main types of AR: marker-based and location-based. Marker-based AR uses digital markers to track and overlay virtual objects on the real world. Location-based AR uses the location of the user and the surrounding environment to track and overlay virtual objects.

There are several factors to consider when using AR, including the type of AR, the hardware and software requirements, and the environment in which the AR will be used.

Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, augmenting reality. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays digital information on top of it.

AR has a variety of uses, from education to entertainment. It is already being used in some industrial and medical applications, and is expected to become more common in the years to come.

There are two main types of AR: marker-based and location-based. Marker-based AR uses digital markers to track and overlay virtual objects on the real world. Location-based AR uses the location of the user and the surrounding environment to track and overlay virtual objects.

There are several factors to consider when using AR, including the type of AR, the hardware and software requirements, and the environment in which the AR will be used.

How Augmented Reality is Used in Interior Design

Augmented reality (AR) is a technology that allows you to superimpose digital information on top of the real world. This can be done through a device such as a smartphone or tablet, or through a special headset.

There are a number of ways that AR can be used in interior design. For example, you can use it to view how a piece of furniture will look in your home before you buy it. You can also use it to view different color schemes and layouts for your home.

AR can also be used to view digital models of furniture and other objects. This can be helpful when you are trying to decide on a specific piece of furniture or when you are trying to figure out how to fit a piece of furniture into a specific space.

AR can also be used to view 3D models of entire rooms. This can be helpful when you are trying to decide on a new layout for your home. It can also be helpful when you are trying to figure out how to best use the space in your home.

Overall, AR can be a helpful tool for interior designers. It can allow them to preview different pieces of furniture and color schemes in their home before making a final decision. It can also help them to figure out how to best use the space in their home.

Augmented Reality (AR) is the term for a technology that combines virtual reality (VR) and real-world elements. AR is different from VR in that it doesn’t completely replace the user’s view of the real world with a virtual world. Instead, AR layers virtual elements on top of the real world. This can be done with a device like a headset, or it can be done using a phone or tablet.

AR has a range of applications, from entertainment to education to business. In entertainment, AR can be used to create games and experiences that are more immersive and engaging. In education, AR can be used to create virtual textbooks and to give students a more immersive learning experience. And in business, AR can be used for things like product demonstrations and training.

There are a number of different devices that can be used for AR. The most popular are headsets, like the Oculus Rift and the HTC Vive. However, phones and tablets can also be used for AR, and there are a number of apps that offer AR features.

AR is still a relatively new technology, and it’s evolving quickly. As it continues to evolve, it’s likely that we’ll see even more applications for it.

Introduction to Augmented Reality

Augmented Reality (AR) is the process of enhancing a live view of the real world with computer-generated elements, such as sound, text, or graphics. The term augmented reality is used because it is a combination of the words “augmented” and “reality.” The goal of augmented reality is to create an experience that is more engaging and informative than a traditional live view.

There are many different ways to achieve augmented reality. One of the most popular methods is to use a head-mounted display (HMD), such as the Oculus Rift or the HTC Vive. These devices allow you to see a virtual world that is superimposed over the live view of the real world. Other methods include using a mobile device or a screen-based system.

In order for augmented reality to work, there must be a way to track the position and orientation of the user’s head or device. This is usually done using sensors such as infrared light or cameras. The position and orientation data is then used to control the position of the virtual elements in the augmented reality experience.

There are many different applications for augmented reality. Some of the most popular applications include gaming, education, and business. In the future, augmented reality is expected to play a major role in the development of smart cities and the internet of things.

How Augmented Reality Works

Augmented Reality Interior Design is a relatively new technology that allows users to view and interact with digital 3D models of interior spaces. This technology has the potential to revolutionize the way people design and remodel their homes.

There are a number of benefits to using Augmented Reality Interior Design. First, it is a very efficient way to preview different design options. With traditional interior design methods, it can be difficult to visualize how a new design will look in your home. With Augmented Reality, you can see how the design will look in 3D, and you can even walk through the virtual space to get a better idea of how it will feel.

Second, Augmented Reality Interior Design is a great way to experiment with different design ideas. You can try out different colors, furniture, and accessories to see what looks best in your space. You can also experiment with different layouts to see which one works best for your needs.

Third, Augmented Reality Interior Design is a great way to save time and money. With traditional interior design methods, it can be difficult to make changes once the project has started. With Augmented Reality, you can make changes to the design without having to remodel your entire home. Additionally, Augmented Reality can help you avoid costly mistakes. By previewing designs in 3D, you can avoid making decisions that you will later regret.

Fourth, Augmented Reality Interior Design is a great way to get ideas for your home. There are a number of online databases that allow you to browse different interior design ideas. With Augmented Reality, you can view these designs in 3D and get a better idea of how they will look in your home.

Overall, Augmented Reality Interior Design is a great way to improve your home design experience. It is efficient, versatile, and easy to use.

Augmented Reality Interior Design

Augmented Reality (AR) is a technology that allows digital information to be overlaid on top of the real world. This can be done through a device such as a phone or tablet, or through a headset such as the Microsoft HoloLens.

AR has many potential applications, but one of the most exciting is its use in interior design. Here are some of the best practices for using AR in interior design:

1. Use AR to visualize your ideas

One of the best things about AR is that it allows you to visualize your ideas in the real world. This can be really useful for things like deciding on the layout of a room, or testing out different furniture arrangements.

2. Use AR to see how your furniture will look

Another great use for AR in interior design is to see how your furniture will look in the space. This can be helpful for things like deciding on the size of a piece of furniture, or making sure that it will fit in the space.

3. Use AR to get an idea of the finished product

AR can also be used to get an idea of the finished product. This can be really useful for things like deciding on the color of your walls, or the type of flooring you want.

4. Use AR to find inspiration

AR can also be used to find inspiration. This can be helpful for things like finding new ideas for your home decor, or finding new ways to use your furniture.

5. Use AR to experiment with different layouts

AR can also be used to experiment with different layouts. This can be helpful for things like deciding on the best layout for your room, or finding new ways to use your space.

6. Use AR to test out different materials

AR can also be used to test out different materials. This can be helpful for things like deciding on the best type of flooring for your space, or choosing the right paint color.

7. Use AR to get an idea of the overall look of your space

AR can also be used to get an idea of the overall look of your space. This can be helpful for things like deciding on the style of your home decor, or choosing the right color scheme.

8. Use AR to get ideas for new projects

AR can also be used to get ideas for new projects. This can be helpful for things like finding new ideas for your home decor, or finding new ways to use your furniture.

9. Use AR to get an idea of the cost of your project

AR can also be used to get an idea of the cost of your project. This can be helpful for things like deciding on the budget for your renovation, or figuring out how much your project will cost.

10. Use AR to get help from professionals

AR can also be used to get help from professionals. This can be helpful for things like getting ideas for your home decor, or getting help with the layout of your room.

Virtual Reality (VR) technology has been around for a few decades now, but it has only recently become accessible to the average person. With the release of devices such as the Oculus Rift and the HTC Vive, VR has become more popular than ever, and people are finding new and innovative ways to use it. One of the most interesting applications of VR is its use in interior design.

VR can be used in interior design in a few different ways. One way is to use it to preview a space before it is built. This is done by creating a virtual model of the space using 3D modeling software. Once the model is complete, the designer can add in furniture, accessories, and other elements to see how they look in the space. This can be helpful for determining whether or not a particular piece of furniture will look good in a certain space, or if a certain color scheme will work well.

Another way VR can be used in interior design is by allowing people to experiment with different design options. This can be done by creating virtual models of different rooms and then changing the color schemes, furniture, and other elements to see what looks best. This can be helpful for people who are unsure about what they want their room to look like.

Finally, VR can be used to help people learn about different design styles. This can be done by giving people the opportunity to explore different rooms in different styles. This can be helpful for people who are unsure about what style they want their room to be in.

Overall, VR can be a helpful tool for interior designers. It allows them to preview spaces before they are built, experiment with different design options, and learn about different design styles.

The Advantages of VR in Interior Design 

Virtual reality is becoming more and more popular in a variety of industries, and interior design is no exception. There are many advantages to using VR in interior design, some of which are described below.

One of the biggest advantages of VR in interior design is that it allows people to see what a space will look like before it is actually built. This can save a lot of time and money, as people can avoid making costly mistakes by seeing what a space will look like in VR before they actually start building it.

VR can also be used to help people select furniture and other decor for a space. This is especially helpful for people who are not able to visit physical stores to select furniture. VR allows people to see how different pieces of furniture will look in a space, and to experiment with different combinations until they find the perfect one.

VR can also be used to create virtual tours of spaces. This is a great way to show potential clients what a space will look like, and it can also be used to help people who are considering moving to a new city see what different neighborhoods have to offer.

VR is also helpful for people who want to learn more about interior design. There are many VR apps and tutorials that can help people learn about different design concepts and how to apply them.

Overall, VR has a lot to offer in the world of interior design. It is a great way to save time and money, and it can also be used to help people learn more about the art of interior design.

How VR is Helping to Create More Realistic Designs 

In a world increasingly dominated by digital media, virtual reality (VR) is emerging as a powerful tool for creating more realistic designs. VR allows users to immerse themselves in a digital environment, giving them a more lifelike experience. This can be especially helpful for designers, who can use VR to test out their ideas before putting them into production.

One of the advantages of VR is that it can be used to create very realistic simulations. This is because VR recreates the three-dimensional environment that we experience in the real world. This can be helpful for designers who want to test out their ideas in a more realistic setting. VR can also be used to create prototypes of objects or products. This can help designers to get a better idea of how their product will look and function in the real world.

VR can also be used to create more accurate renderings of designs. This is because VR allows users to see objects from all angles, giving them a more realistic view of the design. This can be helpful for designers who want to make sure that their design is as accurate as possible.

VR is also helpful for training purposes. This is because VR can create realistic simulations of real-world environments. This can be helpful for designers who want to train for specific tasks or situations. VR can also be used to create virtual models of products. This can help designers to get a better understanding of how the product will look and function.

Overall, VR is proving to be a valuable tool for creating more realistic designs. It allows users to experience digital environments in a more lifelike way, and it can be used to create accurate renderings of designs. VR is also helpful for training purposes and for creating virtual models of products.

Some of the Limitations of VR in Interior Design 

Virtual Reality (VR) is often seen as a game-changer for the interior design industry. It enables designers to create and view virtual representations of their designs, which can help them to test out different ideas, and make more informed decisions. However, there are some limitations to VR in interior design.

One limitation is that VR can be quite expensive. This is especially true if you want a high quality VR headset, such as the HTC Vive or Oculus Rift. This can be a barrier to entry for some designers, particularly those who are just starting out in their careers.

Another limitation is that VR can be quite isolating. When you’re in VR, you’re completely immersed in the virtual world, and you can’t see or hear anything else. This can be a problem if you need to collaborate with others on a design project.

A third limitation is that VR can be quite time-consuming. It can take a while to create a good-quality VR design, and even longer to make any necessary changes or tweaks. This can be a problem if you need to work to a tight deadline.

Finally, VR can be quite challenging to use. It can be difficult to master the controls, and even more difficult to create realistic and accurate designs. This can be a problem for novice designers, and can dissuade them from using VR.

The Future of VR in Interior Design  

Virtual reality (VR) technology is no longer a novel concept; it has been around for decades, but its popularity has surged in recent years due to the development of affordable and user-friendly devices. VR is now being used in a variety of industries, including healthcare, education, and retail.

The potential for VR in interior design is vast. It can be used to create 3D renderings of potential design schemes, to help clients visualize the finished product. VR can also be used to display furniture and decor in a room, to help clients choose the right pieces for their space.

Some VR applications allow users to “walk through” a room, which can be helpful for assessing the fit of furniture and for measuring the size of a room. VR can also be used to view spaces from different angles, to get a better sense of the layout.

There are a few potential drawbacks to using VR in interior design. One is that not all people are comfortable using VR technology. Some people find it disorienting or nausea-inducing.

Another drawback is that VR can be expensive. There are many affordable VR devices on the market, but for a truly immersive experience, users may need to invest in a more costly VR headset.

Despite these drawbacks, VR is a powerful tool that can be used to great effect in interior design. As the technology becomes more widely available and more affordable, it is likely to play an even larger role in the industry.

Virtual reality is quickly becoming one of the most popular technologies in the world. It is estimated that over 171 million people will be using virtual reality devices by the end of 2018. This number is only going to continue to grow in the years to come.

So, what is virtual reality? VR is a technology that allows users to experience a simulated environment. This environment can be completely fabricated or based on real-world locations. VR can be used for a variety of purposes, such as gaming, education, and training.

One industry that is starting to see the benefits of VR is interior design. There are a number of ways that VR is impacting interior design. Let’s take a look at some of the ways VR is changing the industry.

One of the ways VR is impacting interior design is by helping designers to create more accurate renderings. Traditionally, designers have had to rely on drawings and models to create renderings of their designs. However, this can often be inaccurate, as it is difficult to accurately predict how a design will look and feel in real life. VR can help to solve this problem. With VR, designers can create virtual models of their designs and test them out in a virtual environment. This allows them to get a more accurate idea of how the design will look and feel in real life.

VR is also helping designers to experiment with new designs and ideas. With VR, designers can experiment with new designs without having to worry about the cost or feasibility of those designs. This allows them to explore new ideas and create more innovative designs.

VR is also helping designers to communicate with their clients. With VR, designers can create virtual models of their designs and send them to their clients. This allows clients to get a better idea of what the design will look like and make changes if needed. VR is also helping designers to get feedback from their clients. This feedback can be used to improve the design of the space.

VR is also helping designers to create more immersive and realistic designs. VR can be used to create realistic textures and materials. This can help to create more immersive and realistic designs.

Overall, VR is having a major impact on the field of interior design. It is helping designers to create more accurate renderings, experiment with new designs, communicate with their clients, and create more immersive and realistic designs.

Benefits of using virtual reality in interior design 

Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user believes they are in that environment. This technology has many potential uses, but in the interior design world, it is mainly used for visualizing designs before they are made. 

There are many benefits of using virtual reality in interior design. Perhaps the most obvious benefit is that it allows designers to see their designs come to life before they are made. This can save designers time and money, as they can catch potential problems with their designs before they are made and fix them. VR can also be used to create 360-degree views of a space, which can be helpful for selling a design to a client or for giving a client a sense of what the space will look like. 

VR can also be used to create virtual environments that are not possible in the real world. This can be helpful for designing spaces that are outside the scope of what is possible in the real world or for designing for clients who live in other parts of the world. VR can also be used to create virtual models of furniture and other objects, which can be helpful for choosing what furniture to buy or for getting an idea of how a piece of furniture will look in a space. 

Overall, VR has the potential to change the way interior designers work and can help them to create better, more realistic designs.

How to use virtual reality in interior design 

Virtual reality (VR) is no longer just for gaming enthusiasts. It is now being used by interior designers to help clients visualize proposed designs and make better-informed decisions.

Here are some tips on how to use VR in interior design:

1. Choose the right VR software. There are a number of VR software packages on the market, so it is important to select the one that is most suited to your needs. Some packages are more geared towards creating 3D models, while others are more focused on providing virtual tours.

2. Upload photos of the space you want to design. Before you can start creating designs, you need to have a clear idea of the space you are working with. Upload photos of the room or rooms you want to design to the VR software.

3. Experiment with different design options. VR software allows you to experiment with different design options in a virtual environment. This can be helpful in deciding what works and what doesn’t in a space.

4. Share your designs with others. Once you have created a VR design, you can share it with others by sending them a link or embedding it in a website. This can be a great way to get feedback on your designs.

5. Make changes to your designs. If you decide that you want to make changes to your VR design, it is easy to do so. Simply make the changes in the software and upload the updated version.

6. Use VR to view furniture and accessories. One of the great things about VR is that you can use it to view furniture and accessories in a space. This can help you to make better decisions about what to buy.

7. Tour other people’s homes. VR can also be used to tour the homes of others. This can be a great way to get inspiration for your own home.

An architectural rendering, often called an architectural illustration, is a type of drawing or painting that shows the details and features of a proposed architectural design. These drawings are used by architects, engineers, and construction firms to communicate and market their ideas to clients, the public, and other professionals in the building industry.

There are many different types of architectural renderings, but all of them show the proposed building or project in some way. Some renderings are very realistic, while others are more stylized or abstract. The purpose of architectural renderings is to give the viewer a clear idea of what the finished building will look like.

Architectural renderings are created by artists who are skilled in drafting and sketching, as well as in the use of computers and software for creating digital images. The artist will first create a rough sketch of the proposed building, and then use computer programs to create a more detailed image. This image can be used to create a 3D model of the building, or it can be printed out and used as a guide for creating a physical model.

Architectural renderings are used for a variety of purposes. They can be used to help clients visualize a proposed building, to help architects and engineers communicate design ideas, and to help construction firms promote their projects to the public. They can also be used to create illustrations for architectural magazines and other publications.

Benefits of architectural rendering 

There are many benefits of architectural rendering, including the ability to see a realistic portrayal of a proposed building or design, the ability to test different design options, and the ability to better understand the finished product.

One of the biggest benefits of architectural rendering is that it allows you to see a realistic portrayal of a proposed building or design. This is especially helpful for people who are not familiar with architecture or construction, as it allows them to see what the finished product will look like. In addition, architectural rendering can also be used to test different design options. This can be helpful in deciding which design is the best for a particular project. Finally, architectural rendering can also help you better understand the finished product. This is especially helpful when it comes to large or complex projects.

How architectural rendering helps in the development process?

When it comes to developing a new building, it’s important to have a clear idea of what the final product will look like. This is where architectural rendering comes in.

Architectural rendering is the process of creating a three-dimensional image of a proposed building or development. This image can be used to help developers, architects and clients to get a better idea of how the finished product will look.

There are a number of benefits to using architectural rendering during the development process:

1. It can help to speed up the process.

Architectural rendering can help to speed up the development process by giving everyone a better idea of what the finished product will look like. This can help to avoid any misunderstandings or delays.

2. It can help to reduce costs.

If there are any changes that need to be made to the proposed building, architectural rendering can help to make this process much easier and cheaper.

3. It can help to sell properties.

A well-done architectural rendering can help to sell a property by giving potential buyers a better idea of what the finished product will look like.

4. It can help to improve the design of a building.

Having a three-dimensional image of a proposed building can help to improve the design of the building. This is because it allows for a more accurate assessment of how the finished product will look.

5. It can help to create a more realistic final product.

By using architectural rendering, developers can create a more realistic final product. This can be especially beneficial for complex or large developments.

Overall, architectural rendering can be an extremely helpful tool for developers during the development process. It can help to speed up the process, reduce costs and create a more realistic final product.

An architectural rendering is a digital image or video portraying the exterior or interior of a building. Rendering may include realistic lighting, materials, and textures to create a photorealistic image.

Rendering is often used to create a realistic image of a building for marketing, design development, or other purposes. It can be used to show the proposed finished look of a building, or to experiment with different design ideas.

There are many different software programs that can be used for rendering. Some of the most popular are Autodesk 3ds Max, Autodesk Maya, and SketchUp.

How architectural rendering is used

Architectural rendering is the process of creating an image, usually a two-dimensional drawing, of an architectural design. Rendering software can create a photorealistic image of a building from a 3-D model. This image can be used to help clients and builders visualize the finished product.

The use of architectural rendering has exploded in recent years due to the availability of powerful computers and software. Rendering can be used to create images of entire buildings or just individual rooms. Architects can use rendering to show clients what a design will look like, to get feedback on a design, and to help win commissions.

Renderings can be used to show the exterior and interior of a building. They can also be used to show landscaping and other features around a building. Architects often create several different renderings of a design, each with its own unique features.

Renderings can be used to show different styles of architecture. They can also be used to show the effect of different materials on a building. For example, a rendering might show a building with a brick facade and another with a stone facade.

Renderings can also be used to show the effect of lighting on a building. This can be used to create a mood or to show how a building will look at different times of the day.

Renderings can be used to help with the planning and construction of a building. They can help builders and contractors understand the design of a building and the materials that will be used.

Renderings can also be used to help sell a building. They can be used on websites, in brochures, and in other marketing materials.

Renderings are a powerful tool for architects and can be used in a variety of ways to help with the design and marketing of a building.

Advantages of architectural rendering

There are a number of advantages to using architectural rendering when designing or advertising a building or structure. Some of these benefits include:

1. Increased accuracy – By seeing a realistic rendering of a building, clients or customers can get a much better idea of what the finished product will look like. This can help to avoid misunderstandings and make the design process more efficient.

2. Better communication – When working with a team of architects, builders, and other professionals, it is important that everyone has a clear idea of what the end goal is. Rendering can help to create a visual representation of the design that can be easily understood by everyone involved.

3. More realistic previews – Clients often want to see what a building will look like before it is built. Rendering can give them a much more accurate idea than traditional drawings or models. This can help to avoid costly changes or redesigns later on in the process.

4. Improved marketing – A well-done architectural rendering can be a powerful marketing tool. It can help to create a strong visual impression and generate interest in a building or structure.

5. Increased sales – In some cases, a beautiful rendering of a building can be all it takes to convince a client to make a purchase. Rendering can help to show off a building’s features and highlight its best aspects.

There are many other benefits to using architectural rendering. It can help to speed up the design process, make it easier to communicate with other professionals, and create a more realistic preview of a finished product. Rendering can also be a powerful marketing tool, helping to generate interest in a building or structure and increase sales.

Disadvantages of architectural rendering

There are a number of disadvantages to using architectural rendering when designing a new building or remodeling an existing one.

The first is that it can be very costly. The time and effort involved in creating a good rendering can be significant, and the final product may be out of reach for many budget-conscious homeowners.

Another downside is that renderings can be very misleading. They often show buildings looking much more finished and polished than they will in reality, which can lead to disappointment and frustration when the final product is unveiled.

Additionally, renderings can be quite static and uninformative. They often lack dimensions or other important details, which can make it difficult to understand how a building will actually look and function.

Finally, renderings can be very time-consuming to update. If the design of a building changes even slightly, the rendering may need to be completely redone, which can be frustrating and costly.

At a Conference about Furniture Design and Housing Business

Tulga Beyerle, a furniture designer who works for Section. a Art Design Consulting, a Viennese firm, spoke about the larger design context into which laminates fit. The audience, being mostly technically-minded, listened politely. When it came to the time for questions, none came immediately from the audience. As I was moderating, it was my job to generate some.

Better Home Furniture Design Higher Benefit for Furniture Business

“Is it your opinion,” I asked, “that if the laminate industry would work more closely with designers, consumers might pay a higher premium for those designer-oriented products?”

“Absolutely,” she said. I waited for follow-up questions from the audience but none came, so I continued.

“We’ve been listening to great ideas about how to increase our margins by squeezing costs out of the process of making laminates. But what you are saying is, we can also increase our margins by creating products with higher design values?”

Product Category of Furniture Design

“Designers–and their clients–will pay more for great design in many product categories, such as Single seat: chair, lift chair, recliner, stool; Multiple seats: bench, couch, divan, love seat; sleeping: bed, futon, mattresss, sofa bed; entertainment: Television set, billiard table; Tables: desk, lowboy, computer desk,…” Ms Beyerle told us. “They perceive them to be worth more, even though they are created with the same raw materials and with the same processes as products that are not as appealing.”

Product categories for furniture design – table, chair, shelf, bed, mattresss

Still no questions from the audience. After one more paper, the conference broke for lunch, and a very interesting thing happened. As Ms Beyerle left the conference stage, a crowd quickly formed around her, wanting to hear more about her ideas. I was surprised; it was as if an idea as abstract as creating profits through good design–rather than from the concrete sciences of production and materials–was something that should only be discussed in private!

I was reminded of this experience at the Surfaces exhibition in Las Vegas (North America’s Domotex) at the end of January. Noted European designer Clara Welkens of Toko Design was telling me how she was showing a concept to a potential client in their stand at the exhibition. Attendees walking by got very excited by the design, thinking it was a sample of a product they could purchase from the fair. Needless to say, that made an impression on the company looking at Ms Welkens’ designs.

“We put a lot of soul into our designs,” says Hungarian-bom Ms Welkens. “Without soul you can’t do anything. Our designs tend to look like they’ve been lived on, not pristine and new, so they have a `life’ to them that many designs lack. Everything we do is very dimensional, not flat, and even though many laminate flooring producers use them, they do not look mass produced.

Office chair and recliner design are hot topics for discussing in the conference this year

“We don’t design to any trends or specific goals, but we make sure our designs are realisable: they work with the technology that decor printers have. You can do very fine designs, but nobody can reproduce them. To be successful, designs must be practical, but this doesn’t mean that they have to be flat or uninteresting.”

Because Toko designs are unique among the many woodgrains and tiles in the laminate flooring market, they can command a higher premium when sold by companies that understand how to market design. This isn’t easy for an industry that has long sold its products as lower-cost alternatives to `real’ materials, and has had to force its own costs down–sometimes at the cost of quality–to maintain profitability. But it can be done, and those who master this approach will be the ones to watch for the future.