Kaiser Chiefs – Make Your Own Album

Online music platform created for the launch of the album ‘The Future is Medieval’ by the British rock band Kaiser Chiefs.

The project is a unique online platform that introduces an unconventional model of releasing an album. The site allows fans to create their perfect version of the album, design their own artwork and then sell their creations for a £1 commission.

In the website, the user can compile a custom playlist based on his criteria, using a visual tool of plugging in wires into a music-making machine. Fans can then design their artwork with pre-allocated assets based on their track selection and transfer these assets from photos to oil paintings. Fans can download their albums packaged with their bespoke cover, drop it into their iTunes and see their track listing and artwork.

The site also auto-generates a webpage with a user friendly address and creates designed banners and posters using the fan’s artwork allowing them to promote their album on their blogs and in social media to earn commission from peer to peer sales.